Vibrint officially appointed business growth strategist Skip Maselli as its new Vice President of Business Development. Maselli now takes the helm to drastically scale the company’s impact within the national security sector.
In his critical new role, Maselli will directly drive capture strategy, solidify key partnerships, and spearhead sophisticated go-to-market initiatives. His efforts aim to deliver enhanced solutions to the intelligence community and defense customers who rely on Vibrint’s advanced capabilities.
Vibrint’s teams of technologists and analysts consistently pursue innovation in complex domains, including signals intelligence research and analysis, high-performance computing (HPC), and comprehensive mission resilience. Maselli’s experience will immediately strengthen the company’s position as a provider of vital software and systems development across these areas.
Maselli brings a deep, three-decade-plus track record of leadership across the federal technology landscape. He most recently served as the VP of strategy for U.S. government accounts at GRVTY. Previously, he led growth initiatives in the U.S. public sector as VP at space data company Pixxel.
His extensive career also includes significant leadership roles at major defense and technology firms, including Leidos, Maxar Technologies, and Raytheon’s intelligence and space business. Maselli began his distinguished professional journey as a former officer in the U.S. Army intelligence sector, establishing an early foundation in high-stakes national security missions. He holds a master’s degree from the University of Wisconsin-Madison and a bachelor’s from Dickinson College.
Your Strategy Session
Skip Maselli’s career trajectory offers a masterclass for business development professionals across the government contracting industry. Success in this field requires more than just making connections—it demands strategic foresight and operational discipline.
What are your takeaways? Maselli built his career by seamlessly moving between military service, small- to mid-sized innovators, and massive, established integrators. This breadth gives him a unique 360-degree view of the customer and competitor landscape.
3 Tips for GovCon Business Development Success
- Be a Solutions Architect, Not a Salesperson: Stop selling products. Instead, focus on understanding the customer’s complex national security or mission problem (like signals intelligence or high-performance computing issues) and tailor a precise solution using your company’s unique strengths.
- Master the Capture Lifecycle: Do not wait for the Request for Proposal (RFP). Maselli’s focus on “capture strategy” means getting ahead of the opportunity. Spend 80% of your time on pre-solicitation activities: customer meetings, intelligence gathering, and building the necessary partnerships well in advance.
- Harness Strategic Partnerships: The national security community often requires multi-company efforts. Identify non-competing firms that complement your offerings and establish formal partnership agreements. These teaming arrangements are often the key to unlocking major contract wins.
Let us know in the comments: What is the single most important lesson you’ve learned about driving growth in the federal sector?
