Sabel Systems has named John Cunningham as its new Chief Growth Officer, strategically bringing aboard an industry veteran with more than three decades of success in advanced technology and defense markets. This pivotal leadership appointment leverages Cunningham’s extensive experience in areas like extended reality (XR), artificial intelligence (AI), and digital transformation to significantly expand Sabel Systems’ footprint in the federal sector. Sabel CEO Shawn Chambliss-Purvis confirmed that Cunningham’s leadership will create a meaningful impact across the market and directly supports the company’s ambitious growth objectives.
Driving Strategic Expansion with Technology Expertise
Cunningham’s distinguished background demonstrates a strong ability to drive successful expansion within complex, mission-critical environments. Prior to joining Sabel Systems, he served as President of Virtualware, where he led strategic initiatives and focused on innovative solutions. He also played a foundational role at Unity Technologies, where he established and led the government and aerospace business, showcasing his capability to scale advanced technology operations within the federal procurement landscape.
His proven ability to integrate emerging technologies into defense and government contracting workflows positions Sabel Systems to capture new opportunities requiring cutting-edge digital solutions. Cunningham’s commitment to delivering impactful innovation aligns perfectly with the company’s mission to support key government agencies.
A Career Anchored in Defense and Innovation
Before stepping into the role of Chief Growth Officer, Cunningham founded Spatial Synergy, a successful consulting firm specializing in spatial computing technologies, further cementing his expertise in disruptive digital tools.
His diverse career journey includes holding key leadership positions as Chief Revenue Officer at The DiSTI Corp., as well as roles at influential organizations such as Carnegie Mellon University, Motorola Solutions, and Aruba, a Hewlett Packard Enterprise company. Cunningham launched his career as a communications and special operations officer in the U.S. Army, providing him with critical, firsthand operational knowledge of the defense sector’s needs. This combination of military experience and high-level private sector leadership makes him a powerful asset for Sabel Systems as it navigates the complex federal technology landscape. He currently continues to contribute to innovation by holding board positions with Virtuix and eXpanded eXistence.






